Category News

Frequent Web Site Changes Impact on Search Engine Ranking

If you are making changes only for the search engines and waiting for them to appear, you will drive yourself crazy trying to figure out why this or that happened when it did. There are a ton of factors you can't control: algo changes, new competitors, changing competitors, server issues, even database issues where you may see different indexes from one day to the next in the search engines.Read More

Google Bowling Can Bowl Over Your Web Site’s Search Engine Ranking

Have you heard about the latest "sport" in dirty online business? It's called Google Bowling and it represents a gaping flaw in Google's system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
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Google Library

Google is being sued because of copyright wrangles centering on its Google Print online library project.Read More

Why Google is the Most Popular Search Engine

Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later.
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Importance of Backlinks and Search Engine Rank

Start by referring to your strategic keyword phrases. Let's say you sell antiques, and to get higher search engine rankings for that product page you want to boost link popularity for your Web page regarding your keyword phrase.
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Search Engine Optimization Myths

Some search engine positive and negative ranking factors mentioned in the website are still valid for Search Engine Optimization and not just all myths. That is not to say that there are not many Seo Myths or old practices preached around.
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SEO Techniques for Top 10 Search Engine Rankings

All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics.
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Search Engine Optimizations Tricks that Backfire!

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

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SEO – Search Engine Optimization

SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
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Why High Search Engine Rankings are So Important

85% of internet traffic is generated by search engines, submitting your web site to all major search engines (like Yahoo, Google) is the most effective way of promoting your web site on the Internet. In order to maintain a search engine placing near the top for your chosen 'keyword' it is essential to regularly submit your web site details to these web directories and engines.
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