Category News

Frequent Web Site Changes Impact on Search Engine Ranking

If you are making changes only for the search engines and waiting for them to appear, you will drive yourself crazy trying to figure out why this or that happened when it did. There are a ton of factors you can't control: algo changes, new competitors, changing competitors, server issues, even database issues where you may see different indexes from one day to the next in the search engines.Read More

Google Bowling Can Bowl Over Your Web Site’s Search Engine Ranking

Have you heard about the latest "sport" in dirty online business? It's called Google Bowling and it represents a gaping flaw in Google's system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
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Google Library

Google is being sued because of copyright wrangles centering on its Google Print online library project.Read More

Google Search Engine Optimization Secrets

Google is by far the most popular search engine available today for both ordinary surfers and webmasters alike.
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Strategies For High Search Engine Ranking

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week.
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Google PageRank

Google's order of results is automatically determined by more than 100 factors, including our PageRank algorithm. Please check out our Technology Overview page for more details. Due to the nature of our business and our interest in protecting the integrity of our search results, we limit the information we make available to the public about our ranking system.
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Link Popularity and Search Engine Rank

More and more search engines are using link popularity as a ranking criterion. It all started with Google, and now other search engines, such as MSN, Inktomi, AltaVista, HotBot, Northern Light, and Excite, also use link popularity in their algorithms.
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Why Google is the Most Popular Search Engine

Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later.
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Importance of Backlinks and Search Engine Rank

Start by referring to your strategic keyword phrases. Let's say you sell antiques, and to get higher search engine rankings for that product page you want to boost link popularity for your Web page regarding your keyword phrase.
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Search Engine Optimization Myths

Some search engine positive and negative ranking factors mentioned in the website are still valid for Search Engine Optimization and not just all myths. That is not to say that there are not many Seo Myths or old practices preached around.
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